Oversubscribed
Why having more customers than you can serve is the best problem a business can have.
Oversubscribed
Being oversubscribed is about having more customers than you could possibly serve. Why would you want to be in that position? Don't you want to serve every possible client and squeeze out every dollar? Not necessarily.
Being oversubscribed lets you focus on the clients you already have and spend less time hunting new ones, freeing up valuable time to innovate your business.
Happy clients will rave about you and the limited supply of your product will make it more desirable. People will line up to do business with you!
Oversubscribed goes through both the theoretical and practical aspects of setting up an oversubscribed business.
📝 Notes from Oversubscribed
💡 Key Takeaway
"Focus on your new paying customers instead of immediately looking for new ones." Make your current clients happy, beat their drum, share their success stories, and they will sell your product for you.
⚖️ Verdict
This is now my favorite marketing book and it will be my map and compass going forward in business.